Friday, November 29, 2019

Big fish essays

Big fish essays Big Fish is a movie about a father and son who arent very close. The son, William Bloom, is angry with his father because the father is always telling stories, or tall tales. The father, Edward Bloom, starts out in the movie telling the story about catching the fish at Williams wedding reception. William is really upset with his dad for telling the stories and storms out of his own reception. This ultimately leads to the fallout, or not talking, between the father and son. William gets a call from his mother, and she tells him his father is ill and that William needs to come home. When William returns home, he finds his father ill and weak, in bed. William wants to find out from his father the truth about Edward's life. All William has known is the stories, but William knows the stories are not true. The movie strays away from reality and goes into the stories behind the fathers life. When Edward was a kid, he and some friends went to an old witchs house, where he was dared to steal her magical eye. Edward gained the courage to go up to the witches door and she shows him something. The witch shows Edward how he and his friends were going to die. Coincidentally the witch was also the character that played Jenny Beaman. Growing up, Edward became the towns pride. He conquered many things in the town of Ashton. Edward volunteered to conquer the giant that was terrorizing the town, the giant known as Karl ends up becoming friends with Edward. Edward convinces Karl the town is just too small and they decide to leave the town together. They encounter many things on their way. Edward strays away from Karl and takes a shortcut, which he ends up in the town of Spectre. He meets people such as the little girl, Jenny Beaman, and Norther Winslow. Edward decides that Spectre isnt the place for him, yet. When Edward finally gets to the point that he meets Karl on the road, they go to the ...

Monday, November 25, 2019

Advantages and Disadvantages of E

Advantages and Disadvantages of E E-learning is the use technology and different forms of electronic devices in learning or teaching, either through internet or intranet means like online instructors and experts, self-paced studying or delivery of taped information in DVDs and CD-ROM. E-learning can include the use of written text, pictures, virtual information, animations and video or audio (Fuller 2009).Advertising We will write a custom report sample on Advantages and Disadvantages of E-Learning specifically for you for only $16.05 $11/page Learn More This enables learners to get information any time and at any location through the web, computers, virtual methods or using digital material. E-learning is not necessarily academic or for the purpose of receiving awards; it includes some basic forms like knowledge databases which offer information on how to perform some specific tasks or guidelines, answers and explanations for questions . There are many advantages and disadvantages of e-lear ning as compared to traditional learning methods. One of the main advantages of e-learning is convenience, in that it enables an individual to access learning material at any time and from any place as long as their electronic devices are properly configured. People who are working or have busy schedules can learn at their own pace without having to meet set time deadlines and without worrying about being late for classes, they do not have to quit their jobs or leave their families when they go to schools or colleges. Studies are done at home where people do not have to travel and so there is no problem of security when travelling to the learning venues (Fuller 2009). Older people who were not able to pursue their studies or people in the corporate world who need to upgrade their skills or gain new skills can learn through the internet and avoid embarrassing and intimidating situations of being in a classroom setting with younger students and having to compete with them for classroo m resources. The flexibility, availability and affordability of e-learning have made it attractive to many companies and organization and most of them use this method in training and educating their staff (Ebner 2007). A company can train its workforce from different parts of the world at the same time from a single location. Individuals can also terminate their studies whenever they feel under pressure, or when they do not have enough time and continue later when they are ready. E-learning has made it easier for people to pursue long distant learning programs especially at graduate and post graduate levels, where people who are doing research projects are able to communicate with their instructors from anywhere. E-learning exposes student to advanced communication technology that provides them with the experience that is helpful to them in the modern corporate world. Due to globalization and the advancement of information technology, organizations have expanded their businesses to different parts of the world. This makes it difficult and expensive to conduct meetings at the company headquarters or at one particular station.Advertising Looking for report on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many organizations and enterprises are adopting modern communication technology like sending e-mails, on-line memos and the use of video conferencing methods instead of physical meetings. They also store and up-date their information online and so they expect their employees to be conversant with modern systems of information technology if they are going to be competent enough to work for them (Ebner 2007). Another advantage of e-learning is that it allows for opportunities to study anything. There are a variety of different courses in different education levels and from many colleges both local and international, which are on offer in the internet. A student is able to choose their preferred course which might not be offered in the colleges and universities near them. They can also pursue several different courses in the same institution or in different institutions at the same time depending on their flexibility. Scholars who are far from learning institutions can pursue education via the internet at competitive and affordable prices. It is also beneficial to international students, the advancement of communication technology and internet in the world makes it possible for people especially in poor countries in the developing world to have the alternative of pursuing quality education in colleges and universities abroad without having to incur transport, visa and living costs. This also encourages institutions to provide scholarships and learning opportunities since they do not have to take care of the student. This makes it possible for them to acquire knowledge and information that helps them in developing their countries. A greater number of students can also pursue there education since they do not have to rely on government or private support, small enterprises and organizations are also able to sponsor students (Dasgupta 2006). Research information can be retrieved from the internet with the availability of online journals, books, web articles, and magazines, et cetera. E-learning is also cheap as compared to classroom learning with the reduction of print material, furniture and teachers salaries, one reading session can hold a bigger number of student who cannot be contained in a single classroom or lecture theatre (Fuller,2009 ). The created material can be accessed in the internet and it can be easily stored or transferred sometimes with the payment of a small fee, this reduces the necessity of having to go to a library or buying whole books and journals when one is interested in a particular topic or article. This material remains in the internet and it is not easily tampered and so its quality and reliability is guaranteed (Ebner 2007).Adver tising We will write a custom report sample on Advantages and Disadvantages of E-Learning specifically for you for only $16.05 $11/page Learn More Another advantage of e-learning is interacting and socializing with other student who come from different areas, in more advanced situations the use of on-line discussions groups, e-mails and video conferencing enables student to exchange information and reading materials. They can also assist each other with problems in their studies without having to meet through collaborative learning (Ebner 2007). Students can meet other people with similar learning styles who are from different cultures and backgrounds. The interaction and integration of students from different cultures diversifies their learning especially on social and other non-scientific subjects. There are healthier and interesting discussions and debates. Students are able to look at their learning from different perspectives. A disadvantage of e- lear ning is that it requires computer and internet knowledge and skills and most people might not have them, it is highly sophisticated and that makes it expensive (Ebner 2007). It also requires one to have uninterrupted and easy internet and computer access, one must be computer savvy to be able to obtain full advantage of this method of learning and also keep on updating themselves on new technological innovations and developments. People have to keep updating themselves with new material from time to time or else they are left behind in their studies (Fuller 2009). E-learning lacks physical interaction between students and their teachers and among students themselves as compared to a classroom setting. It mainly depends on student initiative and the students are responsible for their learning. This can be a disadvantage to those students who learn at slow pace and need assistance or to ask questions because they might be left behind or miss important points (Dasgupta 2006). It is dif ficult to teach subjects that require discussions and debates because even when there is opportunity for interaction, the time is limited and very few people can participate. E-learning can also be boring and tiring when an individual has to sit in front of a computer or listen to an educational tape or video for many hours alone without any other form of interaction which they can also take part, they can doze off.Advertising Looking for report on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More There have been arguments about health problems and issues that are related with spending huge amount of times on computers, some people argue that this has a bad impact on socialization, there are also problems associated with lack of exercise due to long sitting hours like obesity and also eyesight complications (Dasgupta 2006). Another problem of e-learning is that people who have a short concentration span might not be able to concentrate when they are studying, either because of the environments in which they are studying or because they get easily distracted, for example in the case of nursing mothers and housewives. A classroom setting ensures that people have close and one on one contact with their trainers and this can increase their concentration, there are opportunities for teamwork and group work in classes and students can ask questions or discuss. There is also no follow up on students who drop out of e-learning either because they loose interest or because they lack t he time to continue studying or they do not have the competence in using information technology. It is easier for students to copy and cheat in assignments especially when there are no sit-in exams. Students can pay other people to do their assignments for them or submit copied work without being noticed by their supervisors. Another problem is assessing the standard, quality and effectiveness of e-learning based courses. Due to the large number and wide variety of courses offered in e-learning, it is difficult to ascertain the impact and quality of knowledge that many e-learning students acquire and whether they are able to keep and apply the acquired knowledge in their different fields and professions when they get through with their studies (Dasgupta 2006 ). E-learning is also not effective when learning sciences or performing scientific experiments. Although there might be well outlined and elaborated guidelines, there is still need for physical supervision to make sure that stu dents clearly understand and follow the instructions and to also make sure that the results are correct and consistent. This cannot be done through e-learning because the instructor needs to teach and observe every student individually. Most applied sciences which involve practical experiments can only be taught effectively in a classroom or laboratory setting. E-learning can also be challenging when learning languages with parts and sounds that require listening and practicing. Many people learn foreign languages in colleges and e-learning might not effectively deliver this knowledge. E-learning has its many advantages and disadvantages. It is important to note that with the rapid spread and advancement of information technology, it is the best way of acquiring education. It is also preferred when there is time constraint and its costs are much less than those of other traditional forms of teaching (Fuller 2009). Blending of e-learning and other traditional classroom and visual met hods ensures that students are able to receive better and quality education. Reference List Ebner, K., 2007, The Impact of Introducing E-learning Courses. Norderstedt: GRIN. Fuller, C., 2009. Advantages and Disadvantages to eLearning. Web. Available at  https://ezinearticles.com/?Advantages-and-Disadvantages-to-eLearningid=2729026 Dasgupta, S., 2006, Encyclopedia of virtual communities and technologies. London: Idea Group Ltd.

Friday, November 22, 2019

Mechanical Engineering- Mechanical Project Essay - 1

Mechanical Engineering- Mechanical Project - Essay Example Mongols, began utilising composite bows around 1200AD, presenting improvements on the utilisation of composites. The Mongols combined wood, bone and animal glue to create a powerful weapon, which provided them with significant military dominance during these ancient times. The modern era of composites began with the development of plastics, which contributed significantly towards increased utilisation of composite materials. The utilisation of plastics began in nearly 1900s, replacing natural resins previously utilised in composites. These plastics, however, had the weakness of lacking sufficient strength for structural requirements (Kulshreshtha and Vasile 2002). Owens Corning remains credited with the introduction of fibre glass in 1935, which ultimately solved the problem of plastics lacking sufficient strength. This invention remains the notable beginning for Fibre Reinforced Polymers (FRP) industry. During the Second World War, demand for alternate materials increased, as they b ecame necessary in the manufacture of lightweight military aircrafts. During this period numerous advancements occurred regarding the production and application of fibre composites. Engineers discovered other advantages as these material remains transparent to radio frequencies utilised during wartime. Many fibreglass reinforced material became adopted in protecting electronic radar equipment. Following the end of the war inventors began making application for the fibreglass within other industries, other than aviation. Brandt Goldsworthy – grandfather of composites, developed numerous processes for manufacturing composites utilised in different industries. He remains accredited with development of the first fibreglass surfboard, which revolutionised surfing, and remains commonly utilised even today. This scientist invented pultrusion – the process utilised today in the manufacture of many fibreglass materials. The utilisation of composites could be identified as havin g begun maturing. During the 1970s, improvements were made; consequently producing better plastic resins (Seymour and Deanin 1987). Carbon fibre also developed during this period and has continued to replace metal as the material of choice. During the periods preceding these developments, metallic materials were highly utilised in the manufacture of many tools. Currently almost all manufactured tools have handles made from carbon fibre. As the composite industry continues to advance technologically, the 21st century has brought challenges focusing on renewable fibres and green environment. The 21st century concerns have changed the focus towards utilisation of environmentally friendly fibres based on ensuring sustainability on the industry (Johnson 2013). Under the current environmental concerns, inventions continue to occur utilising recyclable resins and bio-degradable fibres. Focus has been exclusively dedicated towards delivering environmentally friendly sustainable fibre source s. The concept of utilising composites in manufacturing various tools remains the same. Various universities and dedicated organisations continue to pursue research seeking to establish utilisation of fibres meeting the energy and environmental requirements of the 21st century. The current focus of composite development remains concerned with delivering environmentally friendly composite materials, and focuses on improving properties of

Wednesday, November 20, 2019

Relexology Term Paper Example | Topics and Well Written Essays - 1500 words

Relexology - Term Paper Example According to the theory of reflexology, different areas on the palms of hands and soles of feet correspond to various organs and glands of the body. Applying pressure on these reflex points stimulates the flow of energy. This creates a balance within the body and brings about a state of relaxation and peace of mind. In reflexology, the term reflex corresponds to ‘reflection’, and comes from the belief that these reflex areas are small mirrors that reflect the internal state of the body (Wills 2004). The oldest evidence of reflexology, dating back to 2500 BC is in the form of a painting that was found from the tomb of ancient Egyptian physician Ankmahar. This painting shows two people, one receiving a foot massage and the other getting a hand massage. Another belief that is particularly held for the reflexology techniques observed among North American Indians is that is that it originated from Incas civilization of ancient Peru in 12000 BC. In 1955, Dr. Henry Bressler pub lished a book called ‘Zone Therapy’ after studying the effects of applying pressure on certain points on feet and its effects on internal organs of the body. He wrote about the use of reflexology techniques in middle Europe countries and also stated its use to date back to the 14th century. Nevertheless, the technique of reflexology came to be realized as a definitive form of healing and therapy when Dr. William Fitzgerald, an ear nose and throat specialist documented that applying pressure to one part of the body can block pain signals in another part of the body, away from where the pressure is applied. He performed various minor surgeries involving ear, nose, jaw, face, throat and shoulder using this technique, without the need of using anesthetics (Keet 2009). In 1917, Dr. Fitzgerald and Dr. Edwin Bowers published their work on reflexology in their book ‘Zone therapy’. It divides the body into ten equal longitudinal zones through an imaginary line runni ng from the top of the head, down through the center of the body. Five equal zones on each side of the imaginary line end on the soles and palms. Zone one starts from the thumb, includes the arm, shoulder neck and the brain. Running downwards it moves straight towards the big toe. Zone two starts from index finger, running up to include the corresponding areas on the arm, shoulder, neck and brain, it moves down towards the second toe. The third zone starts from middle finger and includes the arm, shoulder, neck, brain and runs down towards the third toe. Zone four starts from the ring finger and includes arm shoulder neck and brain and runs down towards the fourth toe. Fifth zone starts from the little finger and extends up the arm to include shoulder, neck and brain and then down the body up to the fifth toe. Each zone includes the muscles and organs underlying its division. Dr. Fitzgerald also gave courses on reflexology and soon medical practitioners started adopting these techni ques and incorporating them in their practice. The credit for the development of this pressure point technique from ‘zone therapy’ to ‘reflexology’ goes to Eunice Ingham, who is considered as ‘mother of reflexology’ by many (Keet 2009). She related the zones on feet to the anatomical structure of the body. She also documented the higher sensitivity of feet to

Monday, November 18, 2019

Inclusive Education of Children with Autism Essay

Inclusive Education of Children with Autism - Essay Example But to what extent is this possible; and what else needs to be done Truthfully, a lot more needs to be done for these methods of inclusive education to be successful. Some areas have excellent access to schooling systems equipped to teach children with autistic spectrum disorders while others have no provisions to handle these disabilities. This paper will look at some of the methods that have been researched worldwide, which of these methods are currently available, and how accessible these methods are to the children today in the United Kingdom. Strategies and ideas of what else needs to be done will also be discussed, as will be the results these methods have had to those children who have been lucky enough to gain access to inclusive education. Autism is used to refer to a group of neurological disorders. These disorders interfere with the development of a child's behavioural and social communications skills (McLelland, 1999); often leaving the child to be seen as withdrawn-as though he or she is living enclosed in a world all alone. Autistic children frequently show impressive abilities, such as playing music with no mistakes after only hearing a piece once; however, these abilities are sometimes shadowed by a difficulty with speaking and perfecting some motor skills. These difficulties are commonly coupled with a seeming inability to effectively relate to others (McLelland, 1999). Autistic spectrum disorders, including Rett's Disorder and Asperger's Syndrome, have had a large effect on the classroom due to the lack of understanding and knowledge about the disorder. Because of some apparent disabilities, many autistic children find that they need some supervision throughout their lives. This constant need for supervision can make teaching in formal institutions difficult as autistic children need much more attention than healthy children without disabilities (McLelland, 1999). The question stands, though, as to what extent the need to become inclusive has been met. Forty-five teachers in the United States were surveyed regarding their students with Asperger's Syndrome and the behaviours of those students in relation to the interaction received by their respective teachers (Hartman, 2001). The study was implemented to compare the behavioural interruptions or problems between autistic children in a special education environment versus those in a general education. Many of the problems found were abrupt interruptions, agitation, victimization, and difficulty following oral instructions. Other problems frequently included distractibility, strong, adverse reactions to change, and difficulty communicating wants and needs on the part of the student (Hartman, 2001). This study brought to both the medical community and the education teams the need for world-wide adjustment within the education systems to better include children with autistic spectrum disorders. Concerns of this need have since spread through the United Kingdom (Irish Times, 2005). While an Applied Behaviour Analysis (ABA) approach to teaching has been

Saturday, November 16, 2019

The relationship marketing

The relationship marketing Introduction Relationship marketing has become a widely applied and recognised way in which the hotel industry has been able to sell itself to guests. Prior to the start of the essay, the definition of relationship marketing must be addressed. Kotler et al. (2007) defines relationship marketing as the process in which the construction, cultivation and strengthening of strong value laden relationships with customers and other stakeholders occur. Another way relationship marketing can be defined is as with Dwyer et al. (1987, p. 12) both business marketing and consumer marketing benefit from attention to conditions that foster relational bonds leading to reliable repeat purchase. With this in mind, the idea that relationship marketing is a marketing strategy used in the context of the hotel industry for increased benefits both financial and otherwise via repeated purchases will be applied to within the scope of this essay. Recent shifts from the traditional side of transactional marketing to the inception of relationship marketing in recent times has seen a softer approach rather than a dominant approach to making sales transactions, and thus increases the relevance of the application of relationship marketing to the hotel industry. (Gummesson, 1999) While there are many perceptions as well as views to the notion of relationship marketing, this essay intends to focus on the advantages as well as the drawbacks of relationship marketing within the hotel industry, recommendations as well as propositions with regards its future directions will too be discussed with relevance to the question. Pros of Relationship Marketing Customer Loyalty A significant benefit that can be derived from successful relationship marketing (RM) in a business is the development of loyalty in customers. Hennig-Thurau, Gwinner Gremler (2002) mentioned that customer loyalty and positive word-of-mouth recommendations are usually the two outcomes of effective RM. Furthermore, it is further emphasised by Reynold Beatty (1999) that RM can provide exclusive benefits for customers, consequently reducing competition from other businesses that offer the same product which can thus assist in the achievement of consumer loyalty. Oliver (1997) defines loyalty as a close bonding between the consumer and the seller which results in frequent purchase of a certain product or service from the same supplier, despite the influence from other competitors which has the potential to evoke switching behaviour in consumers. The concept of customer loyalty has long been regarded as an important aspect of the integral operations occurring in organisations nowadays, as companies are becoming increasingly aware of the rewards to be reaped in the form of superior financial performance in the long run. This is further supported by Dowling Uncles (1997) purporting that loyal customers are more likely to spend additionally and often make favourable recommendations to other potential customers. In addition, McMullan Gilmore (2008) noted that greater knowledge and understanding of customer loyalty may allow companies to align their management strategies to meet the different needs of its customers in a more effective manner and hence, resulting in a more profitable business. Therefore, many hotels in todays world have implemented their own customer relationship management (CRM) system in order to offer their customers a unique and satisfying experience by accurately identifying the various needs of customers. Lo, Stalcup Lee (2010) stated that the concept of CRM has evolved over the past decades into a strategy employed by many organisations to integrate the different aspects present in the company, so that a greater understanding of their customers can be attained and ultimately, resulting in a long-term profitable relationship between the customers and themselves. However, it is crucial for hotels not to overlook other areas that are closely related to the concept of customer loyalty, instead of just merely focusing on the establishment of an effective CRM system. Customer loyalty is often linked to other service management concepts such as customer satisfaction and customer centricity. Businesses including the hotel industry should be mindful and take into consideration these other concepts that might affect the development of customer loyalty the ultimate aim of successful RM. It is also critical for hotels to recognise the obstacles impeding them from instilling loyalty in customers. One of the more noteworthy obstacles includes unresolved areas of dissatisfaction in consumers which, if left unattended, can result in dropping sales and profitability (McMullan Gilmore 2008). Therefore, a two-way communication becomes all the more essential for businesses to understand what customers want and knowing how to deal with dissatisfaction Lastly, managers should always assess the pros and cons of a loyalty program before implementing them, so that resources get measured and managed. Focus on Customer Retention Another advantage derived from relationship marketing is the increased profitability that stems from the retention as opposed to capturing new customers. Firstly, customer retention can be defined as the ability of a firms offer for a customer to purchase or patronage its product over a specific time period. (Shajahan, S, 2004. p.109) This occurs when, in the context of this essay, a hotel adopts a customer management orientation where it seeks to apply RM to retain its customers. Customer retention reduces marketing costs and as such benefits the hotel financially. This means that hotels need to spend potentially less money to attract customers they have lost as a result of the defection of its existing ones. This was exemplified in a study showing increase in profit by 25% to 125% in a company when it retained 5% more of its customers. (Reichheld, F Sasser, WE, 1990) This can be done by the hotel developing a customer retention strategy and thus focussing its energies on particular customers in which they would like to retain. This is as not all customers are worth the additional effort as well as cost to retain, certain customers are with more important with regards to their perceived value to the company as well as potential for development in the future (Buttle F, 2009). In the context of a hotel for example, a hotel might want to centre its attention on the higher spending, more affluent members of its clientele, as they represent more profits for the c ompany as compared to the ordinary spending customer that patronises the hotel. With these measures and understanding of customer retention in place, hotels can reap increased profits as an advantage of relationship marketing. Word-of-mouth (WOM) Advertising As mentioned earlier in this paper, one of the desired outcomes of successful RM is the positive word-of-mouth recommendations by satisfied customers. WOM has been regarded as a powerful tool of communication which can influence consumers purchasing behaviour and judgements (John 1994). Sweeney, Soutar Mazzarol (2008) further elaborated that WOM behaviour plays an influential role in promotion and it is very important especially in businesses that provide services such as hotels. Zeithaml (1981) reinstated that WOM creates significant impacts in service organisations because the intangibility of service made it impossible for consumers to pre-trial the product before purchasing it. Hence, it is paramount that hotel operators are aware that WOM behaviour can affect them to a large extent. Though significant repercussions may prove to be an issue if negative words about the company were to spread around, operators of hotels should be forewarned of the positives that WOM marketing can provide for them. For instance, WOM can reduce geographical boundaries that used to exist in traditional marketing, especially true with the increased affluence of internet in our modern society today. This is supported by Trusov, Bucklin Pauwels (2009) stating that the use of Internet can provide many various platforms and avenues for users to share their views and opinions with one another. In addition, it also serves as an advertising channel which can lower costs and ensure that consumers receive the message in the shortest possible time. Costs Savings for Businesses As most organisations face difficulties in nurturing and maintaining long-term relationships with their customers (1999), the advancement of information technology (IT) has significantly improved efficiency and decreased the costs associated with RM. For customers, RM through the use of IT will ensure a better understanding and better fit for marketing efforts (Xu, Yen, Lin Chou 2002). For hotels, RM through the use of IT means moving from general market segmentation to a more definitive segmentation while enhancing the level of intimacy between the hotel and her guests (Gummesson 1994). Barlow (1992) concurs that generally, guests desires to be communicated with on a one-on-one basis. Based on past data collected through the use of information systems and property management systems, hotels are able to utilise sequential data in RM (Grà ¶nroos 1995). Berry (1995) perceives that the use of IT in customer RM will facilitate information exchange, allow possible tracking of buying patterns, and the personalisation of service experience. This translates into cost-savings for the hotel for their marketing efforts. Understanding the Market Relationship marketing can be taken advantage to narrow the demand gap for accommodation rooms caused by seasonality of tourism demand. As mentioned by Butler (2001), seasonality in tourism exacerbates problems relating to capital access, retention of skilled labour and the under-utilisation of resources such as hotel rooms. Generally, the two main causes of seasonality in tourism has been identified as natural causes and institutionalised causes (Hartmann 1986). Weather conditions can often lead to the seasonality of demand in tourism (Kozak Rimmington 2000). As such, the ski industry has a large turnover rate of employees and often, ski resorts are vacant during the summer (Ismert Petrick 2004). Based on the geographical environment that it is in, hotels can actually sell nature tourism to potential guests during the off peak seasons. By having leisure activities at the destination, it creates a compelling justification for travellers to stay over. This form of marketing would be best communicated via the use of relationship marketing as hotels will have a better understand of guests preferences. Similarly, hotels can utilise existing guest records to target those that do not have work obligations for instance, and those that they deem as potential guests. During the low-peak seasons, hotels can make use of that as a selling advantage. A different group of guests may be attracted as a result of marketing the hotel to be quiet and peaceful. For example, by creating special packages that addresses accessibility issues, and includes a wide variety of leisure options and accommodation standards for the elderly, the hotel is able to tap on the retired greying population and boost room occupancy rates even during these periods. Cons of Relationship Marketing Importance of Recognising Cultural Differences One of the disadvantages of RM, and especially so for global hotel businesses, is that cultural differences are not being recognized when a single approach is being implemented for different societies. Culture must be first defined in this essay as an integrated system of learned behaviour patterns that are distinguishing characteristics of the members of any given society (Czinkota, MR Ronkainen, IA, 2007 p.54) This would mean that different cultures adopt different mindsets on various issues, attitudes and feelings. In the context of this essay this means various cultures respond differently with respect to RM in hotels. For example, Chinese tourists attach great significance to ritualistic behaviour such as a smile, greeting or a hand-shake as part of a service orientated experience which represents respect and importance of the guests. In the UK, however, ritual greetings by hotel employees are rare; furthermore interactions with guests from Chinese cultures are inclined to be h indered by language barriers. (Wang,Y. Vela,MR. Tyler, K.2008) This means that tourists from a Chinese culture would be affected in ways that guests from for example, a western culture would not be. Hotels therefore are faced with the constant challenge of providing a positive service experience for a variety of visitors with different expectations and needs. It is also noted that RM in the Chinese cultural setting is approached in a different manner than how it is done in western cultures. In the former, it is custom to establish kuan-hsi (networking/relationship) first followed by the business dealing. However in western cultures, a closer relationship is fostered only after the business dealing, with the view of acquiring further business opportunities. (Gilbert, DTsao, J,2000) In the hotels context this would mean that international hotel chains such as Starwood would have to deal with local suppliers or partners in different ways with regards to business dealings. A deal in China would not be approached in the same way as a deal in New York, lest offending or putting off potential suppliers. Hence the challenges faced by global hotel brands in RM with regards to different cultures. Involvement of High Costs for Training and Software Because of the different approaches to RM and a need to recognise these different cultural elements, hotel employees are required to undergo a stringent training process. As Zelkowitz (2005) advocates, the high costs related to relationship marketing generally spawns from the recruitment and training of staff. Thus, it contributes to the additional costs of the hotel. Furthermore, managing relationships have now been rarely limited to just the customer and the business, but also relationships with other stakeholders such as agencies and other suppliers which have different levels of integration and ways of operating. As a result of these complexities identified, many hotels are utilising integrated RM software to simplify their business operations process and effectively manage these multiple relationships. As such, this technology acquisition contributes to ongoing operating costs for the hotel and can be viewed as a form of maintenance (Little Marandi 2003). Counter Productivity of Relationship Marketing While trying to meet the needs of existing loyal guests, RM may have an adverse impact on customer loyalty. Sending unsolicited promotional materials such as mass customised emails to guests may risk jeopardising the relationship the hotel has with the guest (Brown Muchira 2004; Prasad, Ramamurthy Naidu 2001). At the same time, RM can result in guests being bombarded with promotional messages from various hotels that they have previously lived in. Bowie and Buttle (2004) believe that customer loyalty can only be dedicated to a small number of brands. Thus, overloading of information via marketing might be counterproductive and will eventually result in less benefits for both the hotel and the customers (Jayachandran, Sharma, Kaufman Raman 2005). Although RM might be able to anticipate guests needs and wants by accessing sequential records in the information system, it is important to remember that individual guests may not always desire for the same product and service even when b eing at the same property (Bowie Buttle 2004). Negligence of Existing Customers RM can be detrimental to any business if used in an improper manner. For instance, certain hotels may tend to use RM or tailor their strategies toward acquiring new markets whilst at the same time, lesser emphasis is placed on managing existing guest relationships. As previously established, the cost of attaining a new customer is five to six times more than retaining a loyal guest (Ndubisi, Malhotra Wah 2009), meaning some hotels suffer from the leaky bucket syndrome as they seem more interested in attracting new customers rather than retaining existing ones (Dowling Uncles 1997; Gummesson 1994). Limitations and Recommendations It has been widely accepted that the main objectives of relationship marketing and management is to establish long lasting relationships between the hotel and its guests through the increase in consumer knowledge and also establishing a two way relationship which is mutual and beneficial for both parties (Llamas-Alonso, Jimenez-Zarco, Martinez-Ruiz Dawson, 2009). The aforementioned points suggest that sound relationship management can lead to several benefits that increase the value of the hotel, provide competitive advantages, and enhance its competitive market positioning, which is then translated to the improvement in the hotels financial performance (Ryals, 2005; Boulding, Staelin, Ehret, Johnston, 2005). However, evidence also points out that effective relationship marketing requires heavy investment in information and communication technologies (ICTs) and also much effort in order to maintain these long-term relationships (Little Marandi 2003). Henceforth, this section aims t o explore existing limitations pertinent in the implementation of a relationship marketing strategy in hotels and subsequently, propose recommendations to address some of these issues identified. A plethora of research have been done in the area of CRM and they all seem to concur that the CRM framework no longer refers to just relationships between the business and the consumer, but also other organisations and parties interconnected within the framework, one where Gummesson (2004) has termed as a complex network of relationships. Several authors continue to expound on this, stating that these relationships frequently involve different mechanisms of governance, instruments of authority and control, levels of integration, and purposes which thus contributes to this complexity (Achrol Kotler, 1999; Rindfleisch Moorman, 2001), making CRM difficult to implement successfully. According to the Gartner Group ( 2002) and authors Srinivasan Moorman (2005), this complexity also mean certain aspects have not been addressed and thus constitutes to one of the reasons why a high percentage of CRM projects have failed and not liven up to the expectations of it. Hence, it is now understoo d that while these challenges are difficult to address, overcoming the complexity is integral for relationship marketing strategies to be successful within any hotel business. The multidimensional nature of relationship marketing entails proper foundations be established by the hotel management before the implementation of any CRM strategies. It is therefore recommended that the strategic objectives to be achieved by implementing CRM be defined clearly in the early in the planning stages. This ensures that it is clearly aligned to the overall hotel objectives and will thus be able to contribute strongly to hotel operations. As managing multiple relationships become more complex, it is also recommended that a performance management tool specifically catered toward CRM should be established in order to evaluate the success of the CRM strategy. This proposal builds upon the works of Sin, Tse Yim (2005), which proposes a potential tool for measuring performances in relationship marketing, defining the concept as a multidimensional construct consisting of four broad areas strategy, people, technology and processes. Therefore, this approach of recognising other dimensions will enable the hotel to take on a more holistic approach toward relationship marketing and CRM. Furthermore, with technology being increasingly relied on in managing these relationships, these evaluative tools will be able to measure the success of these information systems to ensure it delivers its intended outcomes. As mentioned earlier in this paper, relationship marketing not only refer to creating strong and long-lasting relationships with hotel guests, but also extends to other stakeholders such as suppliers and potential and existing employees (Christopher, Payne Ballatyne, 1991). Employees play a decisive role in managing relationships with guests since they become partners and co-producers in the customer experience (Llamas-Alonso et al., 2009). While most CRM strategies have tended to focus on guest satisfaction, guest loyalty and other areas relation to customer attitudes toward the hotel brand, it is then recommended that equal emphasis be placed on managing employee relationships and suppliers alike in order to increase the probability of successfully delivering the intended outcomes of the overall relationship marketing strategy. Benefits of Recommendations The development of measurement systems will allow hotel managers to anticipate how CRM will work and determine the way CRM will influence the achievement of the hotels strategic objectives. By designing and implementing a balanced, complex, and multi-dimensional measurement system, hotels will then be able to anticipate the future ability of CRM to achieve its objectives through a predictive performance measurement system or establish the level of real success achieved by CRM through an evaluative performance measurement system (Llamas-Alonso et al., 2009). Additionally, the implementation of evaluative measures in hotels will be able to provide important information to key decision-makers, allowing them to determine whether their efforts are on track with the overall relationship marketing strategy. Also, it will help managers to understand whether their programs are succeeding or failing by signalling potential managerial problems when the performance indicators are not able to track in the desired function (Llamas-Alonso et al., 2009). Above all, these measures will encourage hotel managers to take initiative and be accountable, at the same time, clarifying the process for the expectations and requirements of policy makers. The implementation of Performance Management and Control Systems (PMCS) with a predictive orientation will essentially help to minimise the risks of decision making and pave the way for hotel strategies to be executed, consequently improving the return on investments associated with the implementation of relationship marketing programs (Argyres, 1999). Furthermore, as Llamas-Alonso et al. (2009) purports, comparing the predictive and achieved objectives in the hotel will be able to establish the divergences between the expected results and the achieved results, thus improving efficiency and efficacy of the relationship marketing strategy as well. Conclusion After a thorough analysis of the relationship marketing concept within the of hotel industry, it is evident that relationship marketing if utilised appropriately, can lead to significant potential benefits for the hotel business. Such benefits include positive word of mouth recommendations to future customers as a direct result of customer loyalty, greater cost savings for business, increasing occupancy rate during off-seasons and also, customer retention all of which translates into higher profits and improving the overall functionality of the hotel. Despite the benefits gained, relationship marketing can also present several drawbacks to hotel operators. In todays world, globalisation has allowed the interactions between people of different ethnicity and cultural practice to take place more frequently. This means that understanding different cultures and learning to deal with different people becomes all the more relevant and could potentially sap large amount of time and effort. In addition to this, the costs required to establish a CRM system and training employees to be proficient in it can be exorbitant. It should be noted however, that these are investments that need to be made in order for relationship marketing to be implemented successfully and thus entail proper planning and objectives setting. Furthermore, the multidimensional nature of relationship marketing means hotels face much complexity. Hence, it is imperative that performance measures with an evaluative focus should be utilised in order to ensure the success of a relationship marketing strategy. It was also noted in this paper that relationships with suppliers and especially employees need to be managed as well, since the latter contribute to delivering the overall guest satisfaction. The adoption of a relationship marketing approach involves a great challenge for the firm, since it means a different way of understanding the marketing strategy, the market and the approach to the guest. Above all, hotel businesses need to be able to communicate this strategy to its staff, and ensure that the relationship marketing strategy is fully embraced and the organisation fully aligned to it in order for the business to face the multitude of challenges for the future. List of References Achrol, R. S. Kotler, P. 1999, Marketing in the network economy [special issue], Journal of Marketing, vol. 63, pp. 146-163. Argyres, N. S. 1999, The impact of information technology on coordination: Evidence from the b-stealth bomber, Organisation Science, vol. 10, no. 2, pp. 162. Barlow, R 1992, Relationship Marketing The Ultimate in Cstomer Services, Retail Control, vol. 60, no. 3, pp. 29-37. Berry, L 1995, Relationship Marketing of Services Growing Interest, Emerging Perspectives, Journal of the Academy of marketing science, vol. 23, no. 4, pp. 236-45. Boulding, W., Staelin, R. Ehret, M., Johnston, W. J. 2005, A customer relationship management roadmap: What is know, potential pitfalls, and where to go, Journal of Marketing, vol. 69, pp. 155-166. Bowie, D Buttle, F 2004, Hospitality Marketing: An Introduction, Butterworth-Heinemann, Oxford. Brown, M Muchira, R 2004, Investigating the Relationship Between Internet Privacy Concerns and Online Purchase Behaviour, Journal of Electronic Commerce Research, vol. 5, no. 1, pp. 62-70. Butler, R 2001, Seasonality in tourism: issues and implications, Seasonality in tourism, pp. 5-21. Buttle, F 2008, Customer relationship management: concepts and technologies, 2nd edn, Elsevier, Amsterdam. Christopher, M., Payne, A., Ballantyne, D. 1991, Relationship marketing. Oxford, UK: Butterworth-Heinneman. Czinkota, M Ronkainen, I 2007, International Marketing, 8th edn, Thomson, Mason. Dowling, G Uncles, M 1997, Do Customer Loyalty Programs Really Work?, Sloan management review, vol. 38, pp. 71-82. Dwyer, F.R., Schurr, P.H. and Oh, S. (1987), Developing buyer-seller relationships, Journal of Marketing, Vol. 51 No. 2, pp. 11-27 Gartner Group 2002, Use the balanced scorecard to executive CRM strategy, Stamford, CT: Author. Gilbert, D Tsao, J 2000, Exploring Chinese cultural influences and hospitality marketing relationships, International Journal of Contemporary Hospitality Management, vol. 12, no. 1, pp. 45-54. Grà ¶nroos, C 1995, Relationship Marketing: The Strategy Continuum, Journal of the Academy of marketing science, vol. 23, no. 4, pp. 252-4. Gummesson, E 1994, Making relationship marketing operational, International Journal of Service Industry Management, vol. 5, no. 5, pp. 5-20. Gummesson, E. (1999), Total Relationship Marketing, Butterworth Heinemann, Oxford. Gummesson, E. 2004, From one-to-one to many-to-many marketing, Plenary Session Presentation at QUIS 9, Karlstad, Sweden: Karlstad University. Hartmann, R 1986, Tourism, seasonality and social change, Leisure Studies, vol. 5, no. 1, pp. 25-33. Hennig-Thurau, T, Gwinner, KP, Gremler, DD 2002, Understanding relationship marketing outcomes: An integration of Relational Benefits and Relationship Quality, Journal of Service Research, vol. 4, issue 3, pp. 230-247. Ismert, M Petrick, J 2004, Indicators and standards of quality related to seasonal employment in the ski industry, Journal of Travel Research, vol. 43, no. 1, p. 46. Jayachandran, S, Sharma, S, Kaufman, P Raman, P 2005, The Role of Relational Information Processes and Technology Use in Customer Relationship Management, Journal of Marketing, vol. 69, no. 4, pp. 177-92. John, J 1994, Referent Opinion and Health Care Satisfaction, Journal of Health Care Marketing, vol. 14 (Summer), pp. 24-30. Kandampully, J Duddy, R 1999, Relationship marketing: a concept beyond the primary relationship, Marketing Intelligence Planning, vol. 17, no. 7, pp. 315-23. Kotler, P., Brown, L., Adam, S., Burton, S., Armstrong, G. (2007) Marketing, Pearson Education Australia, NSW. Kozak, M Rimmington, M 2000, Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination, Journal of Travel Research, vol. 38, no. 3, p. 260. Llamas-Alonso, M. R., Jimenez-Zarco, A. I., Martinez-Ruiz, M. P. Dawson, J. 2009. Designing a predictive performace measurement and control system to maximise customer relationship management success, Journal of Marketing Channels, vol. 16, no. 1, pp. 1-41. Little, E Marandi, E 2003, Relationship Marketing Management, Thomson Learning, London. Lo, AS, Stalcup, LD, Lee, A 2010, Customer relationship management for hotels in Hong Kong, International Journal of Contemporary Hospitality Management, vol. 22, no. 2, pp. 139-159. McMullan, R Gilmore, A 2008, Customer loyalty: an empirical study, European Journal of Marketing, vol. 42, no. 9/10, pp. 1084-1094. Ndubisi, N, Malhotra, N Wah, C 2009, Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective, Journal of International Consumer Marketing, vol. 21, no. 1, pp. 5-16. Oliver, RL 1997, Satisfaction: A Behaviourial Perspective on the Consumer, McGraw-Hill, New York. Prasad, V, Ramamurthy, K Naidu, G 2001, The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance, Journal of International Marketing, pp. 82-110. Reichheld, F Sasser, WE 1990, Zero defections: quality comes to services, Harvard Business Review, vol. 68, pp.105-111. Reynolds, KE Beatty, SE (1999), Customer benefits and company consequences of customer-salesperson relationships in retailing, Journal of Retailing, vol. 75, no. 1, pp. 11-32. Rindfleisch, A. Moorman, C. 2001, The acquisition and utilisation of information in new product alliances: A strength-of-Ties perspective, Journal of Marketing, vol. 65, pp. 1-18. Ryals, L. 2005, Making customer relationship management work: The measurement and profitable management of customer relationships, Journal of Marketing, vol. 69, pp. 252-261. Sin, L. M., Tse, A. C. B., Yim, F. H. K. 2005, CRM:Conceptualisation and scale development, European Journal of Marketing, vol. 39, no. 11/12, pp. 1264-1290. 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Wednesday, November 13, 2019

Comparing a McDonalds Advertisement and a Walkers Advertisement Essays

Comparing a McDonalds Advertisement and a Walkers Advertisement Both advertisements are popular food products. McDonalds are very famous all over the world; the company is based in America and started off there. Walker's crisps are a British company. When you hear the name Walkers, you often think of walkers crisps. Both of these companies sell there products to a range of people. Younger people generally purchase more of these products than older people. In the McDonald advert, they are trying to tell the audience that their restaurant isn't just for teenagers, but for all ages. They have shown this through the characters in the advert. They also are trying to promote that McDonalds is a class less place where you can go to eat, they show this by using different people with different colours of skin and showing costumes of builders, school kids, actors and etc. the people also do not speak to one another. The only signal to each other is when the man and woman look at each other and nod as if they are approving of the food they have been served. The people look happy and are moving briskly away to the sound track. The clothes that people where show the occupation that they are involved in. The Walkers advertisement however is a lot more relaxed and humorous. The first scene starts off with a group of children. The scene is also set in the past, maybe the early 1950's, you can tell this because the road is full of cobble stones, the clothes and hair styles are old fashioned, also the picture of the overall picture and the buildings in the background have all been made duller. The story seems to be that a little boy has been bull... ...re they could have fitted that in. I also think that they will be successful in promoting that anyone can go to McDonalds because business people who are in a rush may need something quick to eat and relate quick to McDonalds. However there is a down side that McDonalds is unhealthy and that may go against them. The Walkers advertisers in my opinion should have made their advert relate and apply to a much wider age range. They had a good idea about using Gary Liniker because football fans might want to eat what Gary's eating so they buy those crisps. I think the ad won't be as successful as the McDonalds ad but still promote walkers a bit. Out the two advertisements I feel that the McDonalds ad will be the most successful because the product price has been reduced and they are appealing over a wider audience range.

Monday, November 11, 2019

Summary of Globalization

* Review Gail Wyatt's research on heterosexual's Black women's sexual experience (notes from slides). * According to the article â€Å"Married to the Holy Spirit† and class notes what are some potential consequences for attempting to maintain a faith-based abstinence life style? * What are some of the characteristics of different gender presentations of Black lesbians (e. g. , â€Å"femmes†, â€Å"studs†). * Identify the ways that Black lesbians deal with sexual prejudice in their lives (article: â€Å"It ain't all as bad as it may seem†). * Define â€Å"sexual concurrency. How does it influence male-female relationships and rates of HIV. Black motherhood * According to Chaney, how do Black women define â€Å"womanhood? † * How do parents, peers, healthcare workers, and the media influence Black women's sexual practices and attitudes toward delaying early pregnancy as they pursue their education (Dilworth article). * How has Black women's reproduction been controlled throughout history (Flavin article and notes). * Identify some specific socialization messages that Black women give to their daughters (Thomas article). Community Violence/Homicide Review the statists on community violence and homicide. What are some specific types of homicide? * What community characteristics increase the probability of community violence? * Discuss at least 3 different factors (they could be historical, social, or economic) that make Black women more vulnerable to violence or make it more difficult for them to recover. * Explain Black mothers' cognitive process and ways of finding meaning after the loss of a child to homicide. * What are some ways that Black women coping with community violence in housing projects. Sexual Assault/Intimate Partner Violence * According to a Black feminist perspective, what factors do researchers consider when explaining intimate partner violence (Potter article). * What are some factors that make the recovery process more challenging for Black victims of sexual harassment? * Regarding sexual assault, identify the characteristics of survivors and their assault, risk factors, and physical and mental health consequences. What are some culturally sensitive responses to treating Black survivors?

Saturday, November 9, 2019

Healthy School Lunches

Healthy School Lunches Waking up to go to high school every day isn’t the most fun thing on earth. Sitting through a few boring classes that seem to drag on forever isn’t an exciting way to spend a day as a kid. But, there is one part of school that everyone looks forward to; lunch. After waiting through a couple periods a student can talk openly with his or her peers, and enjoy some food that the school provides. That is, until, something gets slopped onto their plate that looks like cardboard, plastic, or something some people can’t even describe.School lunches haven’t always been this way though, and new, healthier school lunches are to blame. Healthier school lunches are not acceptable the way that they are now, because of the cost they create and the terrible taste of most of the lunches. There are some arguments though, that are for healthy school lunches, but really they aren’t that great. One of the most important reasons as to why healthy s chool lunches aren’t ideal is that they are costing more money for the parents that have to pay for their children to eat at school. This is a problem, mostly because the healthy school lunch programs haven’t been proven to be very effective.According to the Nappa Valley Register, â€Å"Middle and high school students will be paying an additional 25 cents per lunch — for a total of $2. 75 — beginning in 2012-13† at their school district. This will cost parents an extra $45 if their child buys a lunch every day for a regular 180 day school year. This isn’t the biggest cost, though. The Nappa Valley Register says â€Å"Adding the required half cup of fruit to school lunches, for example, will cost the district 15 cents per serving — or about $193,600 annually† which is occurring to school districts across America that are effected by the recent changes in school lunches.This is a huge chunk of money that the school uses to get fr uit for students. This money could be used for something else, rather than buying fruit and make the students buy them. Overall, the money spent for healthy school lunches just isn’t worth it because of healthy lunch’s ineffectiveness. Arguably the most important factor of healthy school lunches is the child’s reaction to what is put in front of them. Certain kids have different experiences with their school’s lunches, but it’s safe to assume that the ajority of children do not enjoy them one bit. At a school in LA, one child says â€Å"The healthier it gets the more disgusting it is† which is just another reason why healthy school lunches are not a good idea. Some children at the school can barely describe what â€Å"it† is. Kids want to eat what tastes good, not what tastes like garbage, no matter how good it is for them. It’s not just the taste though; it’s the serving size as well. One student says â€Å"Usually we go to the student store and I'll buy a bag of Cheetos†¦ r like chips, sometimes a Gatorade, yeah† when asked what they will do when the school lunch doesn’t fill them up enough. This is a problem that is hard to deal with, because having bags of snacks that students can munch on sort of goes back on the whole idea of â€Å"healthy lunches† and has the student spending money on top of their bought lunch just to get filled up for the rest of the day. Giving students a healthy option is ideal, but having them eat something that tastes bad and won’t even fill them up doesn’t seem right.There are some arguments that some people can make as to why healthy school lunches are extremely important and why they mustn’t change. Probably the most important argument for healthy school lunches is that we live in an obese nation. The Physician’s Committee for responsible medicine says that â€Å"poor nutrition plays an important part in the incr easing childhood obesity rates†. There is no denying that this is true, but a school lunch is just one of 3 meals a child will eat during the day, not to mention any snacks that take place in between.The point is that a school lunch might be healthy, but that doesn’t mean the child will automatically become healthier. With lunch being the only meal that can be controlled by the government, it is being taken advantage of. Making 1 meal healthier won’t solve much. Another argument for healthy school lunches is that it promotes academic achievement. Sara Ipatenco of Livestrong. com says that â€Å"Some of the choices in the school cafeteria, including cheeseburgers and chicken nuggets, are high in saturated fat and sodium, which can leave your child feeling tired and uncomfortable after eating.This can lead to distraction and an inability to focus in the classroom† which is also a true statement. Even though these lunches might make children tired and uncomfo rtable, an argument can be made that leaving children hungry and not feeling good after eating something they don’t enjoy could have a similar effect. Being hungry in the classroom can cause a child to lose attention just as much as being tired would be. In neither option can the student properly focus in a controlled learning environment. Teaching nutrition is also a factor involved in a healthy school lunch.But this point isn’t exactly a great one though, because children rather learn from what their parents do than what their cafeteria workers would do. Just because they eat the food that is provided once a day five days a week doesn’t mean they are learning anything about what they are eating. It can be said they learn more from what they see being made at home and what their parents provide them. There are some valid points made in the argument for healthy school lunches, but, ultimately, the children aren’t benefiting how they should be from a progr am such as this.Being healthy is an important part of life, but the way that children react to their newer, healthier school lunches just prove that they don’t taste so great. It’s not only that, though, but the cost of the lunches are not worth the quality of lunch that is being bought. Almost every argument for healthy school lunches aren’t good because they only think about what the student eats at school, not what they eat anywhere else. Essentially, healthy school lunches aren’t desirable in a student’s life which makes the student unhappy.

Wednesday, November 6, 2019

gila woodpecker essays

gila woodpecker essays Animals of all kinds are struggling to survive as our world changes. Day by day, people require even more space, food, etc., and all these demands put a squeeze on the earth's resources, including its wildlife. The biggest problem for wildlife today is that people destroy and change natural landscapes and animals lose places that they need to live in. Otherwise known as Melanerpes uropygialis, the Gila woodpecker is being threatened with extinction. There is a large environmental impact on this endangered animal. The Gila woodpecker is very unique bird in which no similar species overlap its range. In relation there is the Red-bellied Woodpecker and the Golden-fronted Woodpecker. There is much to know about the Gila woodpecker and its environment. The Gila woodpecker has a zebra-striped back and a plain, grayish tan head and breast. They have black wings, which are spotted with white. The white spots can be seen while the bird is in flight. It has a white rear and upper tail with small dark barring. The adult males have small, red caps on the top of their head. These woodpeckers are chisel-billed and wood boring. They also have very powerful feet, extremely long tongues, and stiff spiny tails that act as tails while climbing. The Gila woodpecker reaches about 23 cm in length. The Gila woodpeckers all have a similar habitat. Most live in California riparian woodlands, cottonwood groves, parklands and residential neighborhoods that have tall trees all year round. Also, the Gila woodpecker is common in cactus woodlands in southwestern U.S. and northwestern Mexico. The Gila woodpecker is especially noisy and is known for making saguaro-hole homes. Woodpeckers tend to use the same nesting hold twice, but the holes are often taken by rodents and other animals. After constructing these holes in trees, they tend to resemble aviary apartment houses. The diet of the Gila woodpecker consists of ...

Monday, November 4, 2019

How did slavery affect gender roles for African Americans Essay

How did slavery affect gender roles for African Americans - Essay Example The history of slavery is almost as old as humanity having being practised for centuries in Asia, Africa, Europe and even Americas before European settlement. North America was a late entrant in the human trade as Spanish and Portuguese slavers are approximated to have transported over a million African slaves to South America prior to those in North America (Drescher and Engerman, 1998). Slavery in America can be traced to the first European settlements in the seventeenth century (1619) in Virginia when the Dutch sold the first African slaves (19) to the English colonialist settlers. The number of slaves ballooned with as the importance of cotton and later tobacco trade intensified (Engerman et al, 2003). The original settlers did not regard their slaves as destined for lifelong servitude until the 1660s when Maryland in 1664 declared that all slaves and their children would in future be deemed permanent ‘servants’. This conventional theorem has been disputed by McColley (1988, Pg.280), who asserts that these ‘captives’ were common slaves held against their will and only termed servants by historians due to the lack of records then as the word slave was only introduced from the mid nineteenth century. The decline of slave trade in Europe has though being attributed to the equivalent slavery rise in the New Lands in the Americas (BBC, 2007). The Ante-Bellum South comprised of the southern American states that were still practising slavery before the American Civil War. The ante-bellum south were the plantation owners who relied on slave labour to operate their expansive farms. The main ‘Black Belt’ segment was made of the cotton growing states of Carolinas, Georgia, Alabama, Mississippi, Louisiana, Arkansas and Texas; the tobacco producing states of Virginia, Maryland, North Carolina and Kentucky; hemp

Saturday, November 2, 2019

Whistle Blowing Assignment Example | Topics and Well Written Essays - 250 words

Whistle Blowing - Assignment Example Through whistle blowing, employees are able to act on matters that are out of the set code of conduct. According to Johnson (2003), whistle blowing helps in building a safe working place, protects the name, and earnings of the organization. At times, an employee may desist from reporting potentially harmful practices in the organization as it often raises differences in the organization. It is important to note that whistle blowing may lead to division among various parties in an organization (Johnson, 2003). The other people who are affected by whistle blowing tend to dehumanize the whistle blower in various ways. In the long run the whistleblower may desist from the act (Johnson, 2003). Ethics hotlines are a crucial tool in enhancing reporting of the irregularities in an organization (Corey, Marianne & Callanan, 2011). It is, therefore, important for an organization to have ethics hotlines. To begin with, ethics hotlines help avoid the conflicts that arise from whistle blowing (Corey, Marianne & Callanan, 2011). Additionally, hotlines help the employees access some immediate help in case there is an urgent need. Corey, Marianne & Callanan (2011) outline that, hotlines are imperative in ensuring that the employees develop a trustworthy culture in the organization they work. This can be indicated to be a merit in strengthening organizational governance. However, ethical hotlines have numerous disadvantages such as cost. There is often mistrust of the independence of the hotlines. Employees may fear to make calls since the person that is operating the hotline may be the target or may recognize the person that is being reported. Lastly, the hotlines often raise securit y concerns (Corey,