Ford Case (Marketing) Analysis Essay Example | Topics and Well Written Essays - 1250 words

Ford matter (Marketing) Analysis - Essay ExampleHowever, according to Sullivan-Diaz, her father was never interested in services distinguish of the business and it was only a necessary adjunct of the business. The problem starts right from here because Sullivan family has been un equal to put the strong interdependency between product sales and services.Nowadays, marketing products and services are interdependent because of the changing consumers buying behaviour. Consumers make the purchase after considering how the services later on, will benefit them. However, at motor motorcar World, a huge difference has been noniced between their efforts to market products and providing services. First, the showroom was built in red-brick building with latest facilities and ambient whereas, the services section was hidden behind the showroom and its building was obsolescent and greasy however, the equipment was latest. Second, services section had sufficient capacity to handle more repai r work entirely the capacity was not being achieved because of the requirements of more mechanics and more focus of the staff towards unit sales.The major difference between marketing products and service operations is that services require the personal contact or face-face meeting. At Auto World, the buyers of new cars were given a warm welcome however, whenever the same customer came for car services, he used to wait for many hours. The major reason is that marketing cars was being considered to be a highly efficient process whereas, service operations were very inefficient and even the service layout was not properly developed.Auto World is offering tangible products and services to the customers, and both these components are contributing to build value for the customers. Therefore, company should give great focus towards both marketing cars and services operations. If the company has been able to introduce used cars after ensuring their full repair and maintenance, then it s hould be also efficient in its services operations.