Sun catcher marketing plan Term Paper Example | Topics and Well Written Essays - 1000 words

solarise catcher market plan - Term Paper ExampleWe at Sun Catcher aim to address merchandise, and its organization as other vital company functions, say human resources and finance. It was thus imperative that we canvas our competitors and their organizations in order to find the challenges they faced in marketing.The challenges included performance of transactional and tactical tasks by marketing managers rather than their main activities, lack of clear responsibilities and roles within the marketing departments when compared to other functions, selection of remote marketing agencies due to relationships rather than tangible performance, repetitive and data intensive marketing activities performed due to lack of cultivation and resource sharing mechanisms, and finally constrainment and stretching of internal marketing talent pool due to stripped specialized professional marketing strategies and training (Wittemen 2).To avoid these pitfalls, Sun Catcher aims to give market ing its executive role by aligning its cost structures to the business model and strategy (Wittemen 2). We aim to do this via allowing the marketing executives to strategize internally and come up with opportunities for economies of scale. This will align market potential with resources. We also aim to hand lean principles by aligning and integrating marketing processes with an aim of increasing efficiency. Investment in engineering science is also a must if we are to figure out where to make investments in marketing sensibly. This includes utilization of customer resource management (Wittemen 2).The establishment of effective and flexible structures that segment the marketing department into transactional, strategic, external and internal functions which clarify the activities of each member is vital for sun Catchers survival (Wittemen 2).Sun Catcher has several contingency plans in case an emergency, event, or new information becomes available to us. trance Sun Catcher would w ish not to be befallen by an